Stroop vs Maze[1]
Maze is built for product teams testing Figma prototypes at scale. Stroop puts the moderated round, the diary and the IAT in the same study, and cites every finding.
30 study-days free. No card.
Maze's side of every comparison on this page comes from maze.co, checked 17 October 2026. Where Maze wins, the table says so.
Who should choose Maze
- You need a panel. Maze Enterprise lists a global panel of 7M+ participants alongside free use of your own.
- You want AI to draft the study or moderate the interviews. Maze has an AI study builder and an AI moderator. We have neither.
- Procurement needs SOC 2 Type II now. Maze is certified. We aren't yet.
- One study a month is enough. Maze's free plan gives you that with five seats, with no end date.
If that describes your team, choose Maze. The rest of this page is for the teams it doesn't describe.
The prototype test is one block in a bigger study.
Moderated sessions, diaries and IATs on the same participants
Maze lists moderated interviews on Enterprise and doesn't run diary studies or implicit tests. In Stroop a moderated round can follow the prototype test in the same study, with booking, transcripts and observers who watch from a back room the participant never sees.
Every finding cites the moment it came from
Maze lists AI-powered analysis and automated reports. Stroop's assistant ends every sentence with the participant and the second, such as [P07 11:48], and drops any claim it can't cite before you see it. It never overrides a measured result.
What the analysis hands you.
Ask where people hesitated and every answer carries its citations. Press one and the clip plays. Beside it, what Maze lists for analysis.
What Maze lists
- AI-powered analysis
- Automated reports
- Interview clips, call transcripts and interview highlights
- Embeddable results
From maze.co, checked 17 October 2026.
Line by line, with Maze's wins marked.
Maze's side comes from maze.co, checked 17 October 2026. Where it wins, the row says so.
| Row | Maze | Stroop |
|---|---|---|
| Participant panel | Maze7M+ on EnterpriseThey win | StroopNone. You invite participants or use a panel such as Prolific |
| Your own participants | MazeFree on Enterprise | StroopFree on every plan |
| Moderated interviews | MazeEnterprise | Stroop$9 a day, 10 session-hours a week included |
| Diary studies | MazeNot offered | StroopFrom $20 a day |
| IATs and reaction-time tasks | MazeNot offered | Stroop$8 a day, scored |
| Live website testing | MazeEnterprise | Stroop$9 a day |
| Analysis | MazeAI-powered analysis, automated reports | StroopEvery sentence cites the participant and second. Uncited claims are rejected |
| AI study builder and AI-moderated interviews | MazeYesThey win | StroopNot offered |
| Free plan | Maze1 study a month, 5 seats, no end dateThey win | Stroop30 study-days once, no card |
| Paid plans | MazeEnterprise, custom pricing | StroopEvery rate published |
| Studies | Maze1 a month on Free, custom on Enterprise | StroopNo cap on live studies |
| Seats | Maze5 on Free, unlimited on Enterprise | StroopUnlimited, no seats |
| Security certification | MazeSOC 2 Type IIThey win | StroopNo SOC 2 yet. EU data region and a DPA |
The same study, priced both ways
A month of Figma tests, each a week long with up to 40 recorded sessions. Move the slider to your busiest month.
Stroop
$189
3 week-long tests with up to 40 recorded sessions each. The $79 monthly fee is credited against it.
Maze
Quote only
Above 1 study a month, Maze lists Enterprise with “Custom pricing”.
Checked 17 October 2026
Switching takes a weekend.
- Participant lists come across as CSV or XLSX. Map the columns once and each person lands in the right workspace with their attributes.
- Figma prototypes come across as they are: paste the prototype link into a new study and mark the start and goal screens again.
- Your Maze results and recordings stay with Maze unless you export them. We don't import them.
Questions
Does Stroop test Figma prototypes?
- Yes. Paste the prototype link, mark the start and goal screens, and participants run the tasks in their browser with think-aloud recorded. It can sit in the same study as a survey, a moderated round or an IAT, and it's billed at $9 a day with 40 recorded sessions a week included.
Is there a free plan like Maze's?
- Stroop's free start is 30 study-days with no card, on any method. After that it's $79 a month, credited in full against what you run, and a month with nothing live costs $0. Maze's free plan carries on indefinitely at one study a month, which suits one occasional test better.
Can I invite my own participants without an enterprise plan?
- Yes, on every plan, at no extra cost: share a link, send invites from the participant list, or point a panel such as Prolific at it. Stroop doesn't recruit. Maze lists free use of your own participants on Enterprise, alongside its panel.
What is Stroop?
- Stroop is the all-in-one research and testing platform. Run usability tests, prototypes, surveys, tree tests, diaries and IATs in one study, and get results back transcribed, scored and charted, with every finding linked to the session it came from. The first 30 study-days are free, with no card.
Every finding, traced to the moment it came from.
30 study-days free. Any method. No card.