Your client's research, finished, in your brand.[1]
Run every method a brief calls for, from interviews to an IAT, in a workspace for each client. The client opens cited findings on a page in your colours, without an account.
Finished means transcribed, scored and charted, with every finding cited to the participant and second it came from, like [P07 11:48]. Press one and the moment plays.
Every client's research in one platform.
Choose the method by the client's question, not by which tools you license. Interviews, a tree test and an IAT sit in one Larkspur Bank study, on the same participants.
Each one produces what a specialist tool would: transcripts with highlights, a pietree for every task, D-scores with the error penalty applied. Every method
Your brand, and no login for the client.
Larkspur's customers see Northway's logo and colour from the first screen. Larkspur's team opens the findings from a link in the same colours, with a password and an expiry date if you want them.
Stroop shrinks to a “Made with Stroop” line in the footer.
Each client gets its own workspace, data and controls.
The bank that won't allow AI and the grocer that doesn't mind sit side by side: consent template, retention and the assistant switch are set per workspace.
Deleting a participant deletes their sessions, recordings and transcripts. Data stays in the EU and is never used to train models. When procurement asks, send the data processing agreement, the sub-processor list or the security page.
Clients watch and comment without seats.
In a moderated session the client's team watches from a back room the participant never sees, and their notes land on the transcript at the second they were written.
On a report they comment as guests. Observers and guests are unlimited and need no account.
Put the tool cost in the proposal, to the dollar.
Price each study before the client signs and copy its line into the proposal. The same numbers come back on that client's usage statement.
- $9 a dayDay 10, past the 7-day minimum$90
- $3 a dayDay 7, past the 7-day minimum$21
- $9 a dayDay 10, past the 7-day minimum$90
- $20 a dayDay 14, past the 7-day minimum$280
At the end of the month every workspace gets its own statement, as a PDF and a CSV, ready to attach to your invoice. Stroop is the all-in-one research and testing platform. Run usability tests, prototypes, surveys, tree tests, diaries and IATs in one study, and get results back transcribed, scored and charted, with every finding linked to the session it came from.
We never run research for your clients.
Stroop is software. We don't sell studies or pitch your accounts, so the client relationship and the margin on the work stay with you.
Questions
Can participants and clients see our brand instead of Stroop's?
- Yes. Each workspace carries your logo and colour on every participant screen and every share page, so Larkspur's customers meet Northway, not us. A small "Runs on Stroop" line sits in the participant footer, and share pages carry a small "Made with Stroop" note.
How do we run many clients at once?
- Give each client a workspace. There's no limit on workspaces or on live studies, and each one keeps its own studies, participants, share pages and monthly usage statement. Researchers see the workspaces they're added to, so a freelancer on one client never browses another.
Can client stakeholders watch sessions?
- Yes. In a moderated session they watch from a back room the participant never sees, with their own notes. For everything else, send a share page: they open it from a link without an account. Nobody is billed as a seat, so invite the client's whole team.
How do we rebill the tool cost to the client?
- Each workspace gets a usage statement every month, as a PDF and a CSV, listing each study, its days live and its cost. Attach it to your invoice as it is. Before the work starts, copy the calculator's lines into the proposal so the client sees the number twice.
Can the client supply the participants?
- Yes, and that's the usual case. Send their customer list the study link, import a CSV, or hand the link to a recruiter or a panel such as Prolific. There's no participant fee: you pay incentives directly, and the participant list shows who's owed and who's been paid.
Can we pay by invoice?
- Yes. One invoice a month, in arrears, payable by card or bank transfer, in US dollars excluding VAT. UK businesses pay UK VAT; businesses outside the UK with a VAT number are reverse-charged. A usage statement per client sits beside it, so finance never splits the bill by hand.
Every finding, traced to the moment it came from.
30 study-days free. Any method. No card.